Welcome to our Blog. Inspiration, updates and industry trends from the team at Landscaping Solutions.
There are better ways to improve a company’s carbon footprint than carbon offsetting and mass tree planting schemes, says Landscaping Solutions MD Ben West.
Large companies will often offset their carbon footprint through mass tree planting schemes.
It’s wonderful to see once marginalised environmental issues becoming mainstream concerns, but we must ensure that action in these areas is both genuine and focused in the right direction. We must beware of ‘greenwashing’. Unscrupulous marketing departments have latched on to the fact that environment and sustainability issues are making headlines and are exploiting consumer naivety, a lack of consensus and toothless regulatory frameworks to increase sales and enter new markets. This seeds mistrust, confusion and apathy in the consumer. Research has shown that consumers can become indifferent or indeed harbour negative feelings towards green marketing, legitimate or otherwise, following sustained exposure to greenwashing.
Companies can declare sustainable credentials through carbon offsetting. What is carbon offsetting? In the simplest terms it is the balancing out of an individual’s or company’s carbon emissions by their funding an activity that involves the sequestering of carbon. A plane passenger travelling from London to Amsterdam can ‘offset’ a proportion of the carbon produced by that flight against the carbon sequestered by a tree planting scheme they have funded. Offsetting as part of a long-term plan for culture change is to be admired and encouraged but all too often these schemes are reminiscent of the absent father sending money to the kids whilst he’s away on ‘business’ with the secretary. Offsetting schemes assuage guilt without addressing the underlying issues - which is probably why fossil fuel companies like them so much.
Some airlines use tree planting schemes so they can offer passengers the opportunity to offset a proportion of the carbon produced by their flight.
Can we really buy our way out of the climate crisis? Carbon is best left where it is - in the ground. It’s not enough to carry on business as usual whilst throwing money at offsetting schemes which are at best well-intentioned but ineffective and at worst cynical and damaging. A better policy is to protect existing natural systems whilst rewilding wherever possible. The best way to plant trees is to allow them to regenerate naturally. Jays and squirrels plant trees throughout the autumn for free. This is much more sustainable than armies of trees planters driving to remote sites and much more likely to succeed.
Take a look at the images of HS2’s failed attempts to greenwash the impact of their atrocities in the Chilterns; fields full of plastic tubes containing dead and dying saplings. Remember that the thorn is the mother of the oak; a tangle of thorny scrub (possibly the most undervalued of all our native habitats), consisting of hawthorn, dog rose, blackthorn and bramble is a far more effective nurse to the species that will eventually become climax woodland: ash, oak and beech.
In any case we shouldn’t get too fixated on tree planting as a panacea for all our climate and biodiversity ills. We need a diverse mosaic of habitats to contribute to carbon fixing and biodiversity gains. Woodland is well down the pecking order when it comes to holding carbon in the landscape. Seagrass meadows, mangroves and salt marshes are all examples of habitat that are ahead of woodlands in the carbon fixing stakes. Top of the list are peatlands: tundra, bogs, fens, moorland, meres and mires. These are the very habitats that some elements of our industry are keen to see relocated and releasing carbon in pots, planters and borders up and down the country. We damage these habitats, and unlock carbon in the process, when we disturb them. Disturbance includes planting trees on them, as well as on heathland, ancient woodland and a host of other fragile and threatened habitats. This has happened throughout the twentieth century in this country and may continue should we blindly pursue ill-conceived carbon offsetting schemes or political promises geared to gaining the popular vote at the ballot box.